Make a Great Impression on Customers

What do your customers think of the way you do business? Use these yes-or-no questions as a starting point for self-evaluation:

1. Are you always well prepared for each call?
2. Do you know your products and services thoroughly?
3. Do you follow through with new customers conscientiously?
4. Do you fight hard for your customers’ rights?
5. Do you respect your customers’ opinions, even if you disagree?
6. Are you sensitive to the personal needs of your customers?
7. Are all your customers convinced that you care deeply about their well-being?
8. Do you make personal sacrifices for your customers?
9. Are the promises you make sacred to you?
10. Do you make it a point not to take unfair advantage of a customer?
11. Do you listen with rapt attention when your customers speak?
12. Are you above faking information of which you are not absolutely certain?

Even if you’re at the top of your class when it comes to professionalism and likability, it never hurts to brush up on the basics. Keep these simple practices in mind when you interact with customers, and you’ll increase your chances of closing and keeping more business.

Always be smiling. Studies show that we tend to overestimate the number of times we smile. A cheerful, friendly expression is the greatest predictor of a person’s likability. Get in the habit of offering a sincere smile each time you meet your prospects or are introduced to someone new.

Be helpful. Show your interest in others by asking questions about them, researching their social-media profiles, and in general, finding out what you can do to help them. We can all use help from others in our quest for success; everyone you help may, in turn, be more than happy to help you.

Be positive. People always want to hear when they’re doing a great job. Find reasons to compliment your customers and give positive feedback on what they do well. The better you make people feel about themselves, the more likely they are to appreciate your presence. Eventually, you will form a valuable network of people who like and trust you.

–Selling Power Editors Weekly Digest 9/06/11

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Life Would Be Easy… If It Weren’t for COMMUNICATION Differences

Sometimes it seems that folks just don’t get it. No matter what you say or how you say it, they simply don’t have a clue – and don’t seem too worried about getting one either! It’s not their nature to understand; that’s just how they “are.” Maybe so, but more often than not, the problem is a result of a communication breakdown.

In this digitally inter-connected world, you’d think we could “fix” such basic differences. Unfortunately, it’s not as easy as plugging another device into the system. Maybe they’re the problem. Maybe you are. We all know difficult people – and, in fact, we can all be the difficult person.

A little background on communication styles can help us understand the issues and learn how to alter our approach to eventually make life a little easier for both parties.

The Basics

Every time we speak, we choose and use one of four basic communication styles: assertive, aggressive, passive and passive-aggressive.

Assertive Communication –  The most effective and healthiest form of communication is the assertive style. It’s how we naturally express ourselves when our self-esteem is intact, giving us the confidence to communicate without games and manipulation.  When we are being assertive, we work hard to create mutually satisfying solutions. We communicate our needs clearly and forthrightly. We care about the relationship and strive for a win/win situation. We know our limits and refuse to be pushed beyond them just because someone else wants or needs something from us. Surprisingly, assertive is the style most people use least.

Aggressive Communication – Aggressive communication always involves manipulation. We may attempt to make people do what we want by inducing guilt (hurt) or by using intimidation and control tactics (anger). Covert or overt, we simply want our needs met – and right now! Although there are a few arenas where aggressive behavior is called for (i.e., sports or war), it will never work in a relationship. Ironically, the more aggressive sports rely heavily on team members and rational coaching strategies.

Passive Communication – Passive communication is based on compliance and hopes to avoid confrontation at all costs. In this mode we don’t talk much, question even less, and actually do very little. We just don’t want to rock the boat. Passives have learned that it is safer not to react and better to disappear than to stand up and be noticed.

 Passive-Aggressive Communication – A combination of styles, passive-aggressive avoids direct confrontation (passive), but attempts to get even through manipulation (aggressive). If you’ve ever thought about making that certain someone who needs to be “taught a thing or two” suffer (even just a teeny bit), you’ve stepped pretty close to (if not on into) the devious and sneaky world of the passive-aggressive.

So now what? 

Clearly, for many reasons, the only healthy communication style is assertive communication. Surely you can identify many people in your own life that favor each of the four styles. Most of us use a combination of these four styles, depending on the person or situation. The styles we choose generally depend on what our past experiences have taught us will work best to get our needs met in each specific situation. If you take a really good look at yourself, you’ve probably used each throughout your lifetime.
 

Understanding the four basic types of communication will help you learn how to react most effectively when confronted with a difficult person. It will also help you recognize when you are using manipulative behavior to get your own needs met. Remember, you always have a choice as to which communication style you use. If you’re serious about taking control of your life, practice being more assertive. It will help you diffuse anger, reduce guilt and build relationships – both personally and professionally.

Take Action!  Begin to pay attention to which communication styles you use throughout the day. How often do you use a communication style other than assertive?

Watch and identify the communication styles some of the difficult people in your life use. Can you begin to notice how others use manipulative techniques to get their way?

by Connie Podesta  Dr. James M. Wendling   The Wendling Group

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21 Reasons to Give Outstanding Service

I am often asked by business owners, “How do you get employees to buy into great customer service?” I was conducting a Customer Service Workshop for a pizza chain and I asked the participants to list 21 reasons why they should give great customer service.  It took awhile for the employees to come up with these reasons. They were looking at the “what’s in it for me” reasons.  You may want to share and discuss these with your staff or employees. I call the results the “Its” of Great Service.

1. It makes coming to work fun.

2. It makes you feel good.

3. It leads to referrals

4. It makes it harder to steal our customers

5. It sets us apart from our competitors

6. It costs us nothing

7. It creates loyal customers

8. It means friendly employees are more fun to work with

9. It makes happy customers

10. It allows our customers to become salespeople

11. It changes the attitudes of our customers

12. It stops a lot of complaints that you must deal with

13. It allows our business to make more, more perks for us

14. It makes you feel proud of your job

15. It makes our customers become your friends

16. It makes co-workers care about each other

17. It starts a chain reaction. (Happy customers pay it forward)

18. It gets us talked about in a positive way

19. It gives you job security

20. It’s a skill that will pay you dividends throughout your life

21. The #1 Answer. It allows you to paid!

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5 Lessons Learned from Bad Customer Service

The Total View Newsletter December 8, 2010

In last week’s newsletter, I described an example of a very bad customer service experience my wife and I experienced at the Hard Rock Cafe in Atlantic City. I’m happy to report that the assistant manager responded promptly to my complaint on the Hard Rock Facebook Wall and followed it up with a phone call.

In today’s world where most businesses tend to make excuses or ignore their customers, I’m pleased to say at least one Hard Rock Cafe manager differentiated himself.  This incident offers many important customer service skill lessons for business.  Here are what I believe are the top 5 lessons learned.  What do you think?

1. It’s the experience, stupid. Guests will tolerate even mediocre food if the experience is good.  We have many choices when we dine out but find ourselves choosing just a few.  What differentiates our favorites from the rest aren’t cheap food and drink. It’s the comfortable feeling we get when we’re greeting as “family” or “special guests” every time we visit.  Likewise, we’ve never returned to restaurants that had outstanding cuisine but lousy service. In this case, the manager ignored our experience and put her attitude and work operations ahead of visitor safety and comfort.

2. Be proactive. Employees should be on the lookout for dangers and risks for their guests.  Although my wife’s purse wasn’t in the open, it wasn’t secure either. Some might argue that it’s not the restaurant’s obligation to ensure that guests protect their personal belongings.  But it should be their responsibility to ensure our visit is uneventful, if not enjoyable.  We’ve been guests in other restaurants where the wait staff or host scanned the floor, then stopped by the table to recommend that we hide our personal belongings and remove the “easy target” sign from their backs.  It’s not a perfect system or a guarantee but we always appreciated that the restaurant was looking out for us and creating a safe environment – even for just a few minutes.

3. Seize the moment. Don’t wait for a customer to complain.  For me this one’s a no-brainer.  What could have turned into a major inconvenience and ruined weekend worked out thanks to the observant guest at the next table.  For just a moment, he was a “hero.”  The Hard Rock Café staff blew one of those rare opportunities to recognize a guest for going above and beyond.  The good will and positive press generated by such a moment would have far exceeded any disruption to a manager’s busy schedule or loss of a few dollars by comping their meal.  Instead the “hero” walked out quietly, and we left angry and unhappy…with a negative story to tell.

4. Don’t underestimate the power of social media. To paraphrase, “Hell hath no fury like an upset customer scorned.” In the past, it was said that a person would tell 3 other people about a good customer service experience…and 13 about a bad one. Today, you can add a few zero’s to the bad story scenario.  In the past, I might have written a letter to the General Manager or CEO of Hard Rock Café.  Today, all I needed to do was post my complaint to a social networking site like Facebook and user-review site like Yelp. Instead of 13 people hearing about the bad experience, my potential audience reached hundreds of millions with a few keystrokes. What’s worse is that what happens on the Internet stays on the Internet.  A bad experience posted on the Internet doesn’t go away after it’s resolved, but lingers on the Internet ad infinitum. Don’t ignore this new reality.  Thanks to social media, the company no longer controls the brand; customers do.

5. To err is human, to recover divine. An apology is a good way to have the last word (Author Unknown).  One of the most frequent questions I get when speaking to business people about social media is “what should we do about negative comments posted on our blog or social networking site.” My response: thank them!  A study of why customers switch companies revealed that only 4 percent of dissatisfied customers complain. For every complaint, 26 more customers were unhappy.  Worse than that, from 65 to 90 percent of the unhappy but non-complaining customers would never buy from the company again. Social media can be a very valuable customer service recovery strategy.  A study for Travelers Insurance a few years ago showed that persuading people to complain could be the best business move a company could make.  While only 9 percent of the non-complainers would buy from that company again, 82 percent would buy again if they complained AND the company resolved the problem.  Even for customers who did complain but whose problem wasn’t resolved, more than 50 percent were willing to give the company a second chance.

Good customer service starts with attitude. All the training in the world won’t save an employee with a bad attitude.  And a positive service attitude can’t be trained.  But good customer service skills can turn a good employee with a positive attitude into a great one and maybe – just maybe – help a company successfully recover and retain a customer from a bad service experience.

“Reprinted with permission from Ira S Wolfe and Success Performance Solutions.
Copyright 2010 Ira S Wolfe.”

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Customer Service – Individual’s Make a Difference

By Greg Smith – The Navigator Newsletter #173

I am always amazed how one person can make a powerful difference to the bottom line and in the lives of others. Just the other week I was staying at a large conference hotel in the heart of San Francisco. If possible, I try to avoid hotel restaurants. Most hotel food is bland, boring and overpriced. Every hotel restaurant in the world looks basically the same. If you spend as much time in hotels as I do, you want to see something different, so I like to venture out and find quaint places to eat—something with personality.

On this trip I allowed myself some free time to explore this great city. I stumbled across this diner called Lori’s just a block from my hotel. It looked like a place where the locals ate, so I popped in and took a seat. I liked it so well I ate breakfast there twice during my stay. One server captured my attention. His name was Humberto Ortiz. You could tell he was one of those guys who took pride in what he did. He buzzed around the diner like a lightning bug. He had an energy about him you don’t often see. The other employees respected him and he had a compelling sense of authority about him. His friendly manner made you feel good and welcome. The food was good, but the reason I came back was Humberto. He was the primary factor that transformed the restaurant from being just average to exceptional.

How many Humberto’s do you have working for you? Have you identified your high performers? Whether you hire servers in the restaurant business or sales people for your pharmaceutical company it all begins by identifying and hiring the RIGHT people. Research shows high performing employees out perform their average coworkers by a huge margin. Humberto was one of those star employees. In this economy you cannot afford to hire just average people. It is laughable to me when I see organizations who still base their hiring decisions only on a resume/job application and an interview. You have to go the extra step. You must identify the personal skills, motivations and experience needed for success in each position.

It would be short-sighted of me to end here by saying the process stops once you hire them. You can’t just hire them and then forget them. You have to develop, reward and recognize them and provide them opportunities for growth and development. This is part of the talent management process.

Top performers have more options. If you don’t take care of them, they will be the first ones to quit. Hire good people and help them reach superstar status so they stay with your company as long as possible. As a result, your business will be rewarded with happier, more productive employees who in turn keep customers coming back to spend more money. The quickest way to destroy your business is to surround your good people with low performing managers and coworkers. It is not rocket science, but so few businesses apply the process.

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